withJOY
Logos, Visual Identity
A logo for a trading company that connects Japan with the world. It expresses the company's philosophy of "making the world fun and happy".The design, which combines from the company’s name the "W" and "J", also implies the message "World" and "Japan". The brush stroke, which is not found in ordinary cursive handwriting, represents the company's attitude of building new networks that differ from conventional systems.